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But as soon as you make the presentation, you again need words. In the creation stage you don't have to talk. Once you have got what you want, or if you see that you're not going to get it, finish and leave. How you manage to get along in the modification stage can be very important for the final result. We all forget to pass the business stage and the organization stage before we start the creation stage. Stage three is not, as you might assume, creation or the creative process of designing.
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I work in Europe, which is presumably very professional in 20 years I have had maybe a handful of good briefings.
To continue, with honesty, how often do you get a sufficient and problem-oriented briefing with all of the parameters you need to come to a good solution? Don't answer. It already starts at the sales prospect stage, which, let's be honest, is usually the result of a recommendation from someone else or a satisfied client rather than the result of systematic prospecting. We should be aware of our professional responsibility and use professional ways of communicating for better results throughout the whole design process.
The design process has many more stages which influence the overall result and not just the design stage. We need to talk with our clients during the design process and even more, talking is a professional necessity and completes our professional abilities.
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Like everything in the world, the importance of functional talking can be exaggerated.īut we definitely need some more skills in how to talk. It's sometimes funny to see two businessmen talking with each other and you know that person A has just passed the killer-argument-seminar while person B successfully attended the how-to-kill-killer-arguments-crash-course. People who repeat without thinking what the sales trainers tell them. I feel sorry for some of the people I have to meet in my profession who have been overtrained in functional talking. We should try to keep the advantage of being sensitive human beings and visual artists. I don't want you to start talking like machines or like the staff of some big international companies. If you want to talk feelings and friendship, it's the wrong time and the wrong place.Īttention: there are some very professional business talkers who talk business after 5 whiskeys in front of a warm, romantic fire with them you will have this feeling of finally having met a good friend. Where is the intellectual and human exchange of fascinating points of view, the thrill of feelings, the satisfaction of having come to know someone else's mind, and - last but not least - escaping the solitude and loneliness of the studio?įorget it. It is very difficult and frustrating to regard talking purely as a function.
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